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How and why should you review your eCommerce website?

Your current eCommerce website has been live a number of years, it generates sales revenue, is quick to load and easy to use so why be concerned at all? We were recently asked this very question by a customer who inherited a website and wanted us to check it and get some thoughts together on … Continued

Brand yourself deeper than just a tattoo

Brand isn’t just a logo, or even a full sleeve – it’s right to your inner core. So, if it’s something you’re looking into, take a look at our top 5 points to consider. 1) If you were famous who would you be – would you exude the intellect of Stephen Fry or the comedy … Continued

Designing your website for success

Full screen image, fixed width, parallax, fixed menu, calls to action, colours, video content…the list goes on so, how do we start working out what’s best for your new website for your business? Of course, it could be that all the above and more may be applicable to your sector and target audience as well … Continued

Advice on briefing in a new website project

We all get that our website is like a shop window. It needs to tempt customers through the door and for them to stay long enough to get the information they need, even better to make a purchase. Dressing the window takes a decent amount of thought, planning and the techy bit – a functionality … Continued

The oldest digital agency in Yorkshire is feeling reet new again

Our story so far… In the beginning….We’ve been building websites since 1996 – that’s before Google was launched. The world before Google, imagine that? The age of Britpop also bore Vital into an internet cafe overlooking Harrogate’s Valley Gardens. We survived on gallons of strong coffee to cope with a modem uploading web files. Back … Continued

6 tips to being content with your content

Content has been the buzz word for a while now, with web time for adults at an average of 9.73 hours/day (source: Business Today) and views of cats on You Tube an amazing 25 billion (source: The Conversation) The demand on businesses to compete for consumer’s time is a challenge. Vital Agency recommends 6 simple … Continued

Using retention marketing to increase revenue

We all know it’s cheaper to win business from an existing customer than a new one, various sources quote anything between 6 and 10 times more cost to win a new customer than to sell to an existing one! With this in mind and your budget being stretched on your eCommerce website in a strive to attract … Continued

What should I know about my website visitors?

You have taken the time and invested the money to design and develop your new website. You’ve had internal meetings to discuss how it should look and function and tried to involve the whole team: marketing, sales, production and your website is live and looks amazing, so, what should you know about your website visitors? I’m making … Continued