Social Media tools to help your business grow
Growing a business is hard without the endless amount of time spent on having to create good content for your social media accounts. This is why often businesses will have dormant Facebook and Twitter pages and it’s not uncommon to see the last post being from 2 years ago. You will also have to look hard for pages with good content and that have relevant content for their customers. Don’t worry – it’s not all doom and gloom as there are tools out there to help you get the most out of your time and even help make your page look better. Here are 5 useful tools you’ll want to save in your favorites bar.
Canva
In their own words Canva is “Amazingly simple graphic design.” take a look at this video to explain how easy it is to create anything from banners to great looking social media posts.
They have 1000’s+ templates and styles for you to choose from and edit instantly for your purposes. The service is freemium – which means you can use the service free and may never have to pay, however, if you want access to their premium features such as downloading transparent images and collaboration (for teams) then you will need to pay a small fee, a service well worth the money.
Display Purposes
Have you ever wondered why some posts get a lot of likes on Instagram whilst others do not? The difference between the post may be only the tags yet it can make a huge difference. We will soon run a deep dive test to see why this is in a future post for now – take our word for it 🙂
Display purposes allow you to generate all the tags you need for your Instagram post in a simple yet very effective way.
Here is an example for the tag #webdesign and you will see the most common tags used together generated for you – all you need to do now is copy/paste into your post description.
Animoto
Many consider this service as the Canva for video editing. As described by Animoto themselves it’s “ a cloud-based video creation service that produces a video from photos, video clips, and music into video slideshows.” Which means you don’t need to download and pay for huge software packs such as Adobe where it might end up costing you £££’s of pounds to render quick videos for your social media pages. Here’s a video to explain how it works.
Unsplash
Getting high-quality images from places like Shutterstock can be very expensive, this is why we often look for alternatives when making social media content. Unsplash offers the use of the images on their website completely free with very little restriction.
Buffer
Buffer is the place where you go to schedule all your posts, saving time managing social media for your business. If you run your own accounts – you want them connected to buffer.
Buffer makes it easy for businesses and marketing teams to schedule posts, analyse performance, and manage all their accounts in one place. You can manage multiple accounts from many websites, here is a video explaining exactly what they offer:
Obviously all these tools can’t make up for a poor social media strategy with low engagement, poor quality followers and lack of achievable goals for your business.
If your struggling with how to approach or relight your social media fire, drop us a line.